gent-in-suit-on-mobile-phone

Summer fashion: How to look cool on a hot day

Just because it’s hot outside it doesn’t mean style goes out of the open window. You can still look great. You just need to know how. Here are a few top tips to help you look cool, stay cool and stick to the latest trend this Summer.

Sweat is not attractive

OK, so there may be a few top film directors who can make sweat look seductive, but when was the last time you looked at someone with huge sweat patches under their arms or down their back and thought ‘that’s the look for me’? Exactly. So, first things first, try to keep to shaded or air-conditioned areas. If you’re comfortable you won’t feel the need to keep adjusting your clothes and you’ll maintain your desired look for longer. If you have your summer clothes tailor made, comfort will be inbuilt by a skilled craftsman making this even easier.

Loose-fitting clothes are a good way to combat sweat, as are under cotton undergarments. A cotton T-shirt under an open shirt will have you looking stylish without the risk of big sweat patches showing. The cotton is breathable, and the wet patches will be kept to the T-shirt, leaving the open shirt looking cool – and it will allow air to circulate, which will help regulate your temperature.

Choose the right fabrics

Textured fabrics such as seersucker and linen are designed to keep part of the fabric away from your skin. This allows air channels to open which will help keep you cold. They also allow the skin to breathe so moisture can escape. And if they do show signs of sweat, don’t worry, they dry quickly too.

Wear light clothes

That goes for colours as well as the material. Dark clothes absorb light and heat which will make you hot and uncomfortable. Lighter colours will reflect the heat and help you keep cool. But try to avoid light blue – it shows up sweat more than any other colour.

Don’t trap the heat with a hat

You lose most of your body heat through your head. So, by covering your head you actually increase your body temperature. But that doesn’t mean you have to avoid hats altogether – you just need to be savvy about them. A straw hat with a brim will provide shade four necks and face (there’s nothing cool or stylish about sunburn) and will also allow heat to dissipate.

Have something to wipe with

No matter how hard you try not to, your face and neck are going to perspire. By keeping a handkerchief or bandana with you, you’ll be able to deal with that. And with a little thought, you can use it for accessories as well.


Fashion changes with the seasons and if you want to keep up with the latest trend you need to think carefully about how you put your outfit together and how it will look as the day/evening wears on.



To get your wardrobe summer-ready check out Louis Collections’ range here.